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Manual del comercio electrónico by Luis Carlos Hernández Barrueco

Manual del comercio electrónico

by Luis Carlos Hernández Barrueco
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Book cover type: Paperback
  • ISBN13: 9788418532368
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Marge Books
  • Publisher Imprint: Marge Books
  • Publication Date:
  • Pages: 204
  • Original Price: GBP 20.99
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 332 grams
  • BISAC Subject(s): E-Commerce / General and General

Una guía práctica para crear y gestionar tiendas en línea

El comercio electrónico es una herramienta implantada en todos los ámbitos comerciales. Para optimizar sus recursos y gestionarlo con éxito, las empresas y profesionales deben conocer sus elementos y procesos clave.

Este libro es una guía práctica con conceptos, técnicas y modelos que abarcan todos los aspectos que se han de tener en cuenta para desarrollar plataformas y estrategias de comercio electrónico.

Se explican de manera sencilla los requisitos para cumplir las normativas legales y formalizar contratos electrónicos y se expone cómo hacer un plan de negocio para abrir una tienda en internet, incluyendo cuestiones como la logística, la ciberseguridad, las estrategias en redes sociales, la economía y producción colaborativas, el marketing en línea y las tendencias más innovadoras.

Este manual se presenta en fichas independientes, con textos breves y didácticos, que facilitan el acceso a los contenidos. Con cada temática se ofrecen distintos enfoques, casos prácticos y el apoyo de ejemplos y códigos QR, que permiten ampliar conocimientos.

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