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Markenerweiterung by S, Sivaneshwaran

Markenerweiterung

by Sivaneshwaran S
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Book cover type: Paperback
  • ISBN13: 9786208636258
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 68
  • Original Price: USD 45.0
  • Language: German
  • Edition: N/A
  • Item Weight: 105 grams
  • BISAC Subject(s): Production & Operations Management

Dieses Buch erforscht die vermittelnde Rolle der Markenerweiterung in der Beziehung zwischen der Marke eines Unternehmens und dem Markenwert. Es wird untersucht, wie sich die Einstellung der Kunden - ob unterstützend, neutral oder ablehnend - auf die Verbindung zwischen Produktmix und Markenimage auswirkt. Die Studie beleuchtet die Herausforderungen, denen sich gro e Elektronikmarken bei der Entwicklung von Produktmix- oder Markenerweiterungsstrategien gegenübersehen, sowie deren Einfluss auf das Unternehmenswachstum. Darüber hinaus werden die Grenzen der Marketingforschung erörtert, einschlie lich des sich ändernden Verbraucherverhaltens, der zeitlichen Beschränkungen, der Kosten und der Datengenauigkeit, wobei die Notwendigkeit einer effektiven Datenplanung zur Unterstützung der Entscheidungsfindung betont wird.

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