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Marketing by William M. Pride, O.C. Ferrell

Marketing

by William M. Pride , O.C. Ferrell
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Book cover type: Hardcover
  • ISBN13: 9780618799701
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Houghton Mifflin
  • Publisher Imprint: Houghton M
  • Publication Date:
  • Pages: 750
  • Original Price: USD 174.36
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

About the Book Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.

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