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Marketing and Designing the Tourist Experience

by Isabelle (Senior lecturer, University of Savoie, France) Frochot
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Current price ₹5,364.00
Original price ₹5,459.00
Original price ₹5,459.00
Original price ₹5,459.00
(-2%)
₹5,364.00
Current price ₹5,364.00

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Book cover type: Paperback
  • ISBN13: 9781908999467
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Goodfellow Publishers Limited
  • Publisher Imprint: Goodfellow Publishers Limited
  • Publication Date:
  • Pages: 226
  • Original Price: GBP 41.99
  • Language: English
  • Edition: N/A
  • Item Weight: 444 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

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