Marketing Communications in Tourism and Hospitality

Name: Marketing Communications in Tourism and Hospitality
Brand: Routledge
SKU: 9781138679276
Price: 7277.0 INR
Availability: InStock

by Scott McCabe , Carol Zhang

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ISBN13: 9781138679276
Binding: Paperback
Subject: N/A
Publisher: Routledge
Publisher Imprint: Routledge
Publication Date: August 25, 2026
Pages: 316
Original Price: USD 69.99
Language: English
Edition: 2 ed
Item Weight: 599 grams
BISAC Subject(s): Industries / Hospitality, Travel & Tourism

About The Book

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment, has led to an increased emphasis on communications strategies in today's digital era.

Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, while developing practical skills needed to understand, interpret, and implement communications strategies within a management context.

This new edition has been updated to include:

New case studies, drawing on insights from both academics and leading industry practitioners. These cases and illustrations span multiple international regions and service sectors, such as hotels, airlines, food and beverage, events, tour operators, attractions, and destination marketing
Enhanced and extended content including two new chapters focusing on digital and interactive marketing and sustainability marketing and communications issues and strategies. These chapters introduce key contemporary topics, including social media marketing, AI, and "nudge" marketing
Online resources are provided for case study discussions and updated weblinks and reading suggestions, as well as discussion questions at the end of chapters

This systematic and cohesive text is essential reading for tourism and hospitality management students and an invaluable resource for marketing practitioners in this growing area.

About The Author

Scott McCabe is Professor of Marketing at the Birmingham Business School, University of Birmingham, UK, and Professor of Tourism Management and Marketing at the University of Eastern Finland Business School, Finland. His research interests are in consumer behavior and marketing and consumption of tourism, with a specific interest in bottom of the pyramid consumers and he has championed the cause of social tourism in the UK and Europe. His research on tourist experience, ethics and responsibility, emotions and sustainability marketing communications spans six books and over 150 research outputs which have been widely cited.

Carol Zhang is an Associate Professor of Tourism Marketing at the University of Nottingham, UK. An internationally recognized scholar in place marketing, heritage, and identity, she has published widely in leading academic journals, with research examining how socio-political change shapes identities and relationships between people and place. Her funded projects also highlight the crucial role of marketing communication in fostering cultural connections within multicultural and inclusive societies.

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