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Marketing comportamentale by Maria Spe Milani

Marketing comportamentale

by Maria Spe Milani
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Book cover type: Paperback
  • ISBN13: 9798246473016
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 108
  • Original Price: GBP 23.37
  • Language: Italian
  • Edition: N/A
  • Item Weight: 155 grams
  • BISAC Subject(s): Consumer Behavior

Il marketing comportamentale rappresenta una disciplina in continua evoluzione, in cui psicologia, economia comportamentale e tecnologia si intrecciano per comprendere e influenzare le scelte dei consumatori. Questo volume, aggiornato alle dinamiche contemporanee, offre una trattazione rigorosa e sistematica delle principali leve comportamentali, dalla progettazione dell'architettura delle scelte al pricing, dalla comunicazione persuasiva all'influenza sociale, fino alle applicazioni nel settore pubblico e alle prospettive future. Il testo analizza le distorsioni cognitive, le dinamiche di fiducia, la personalizzazione digitale e le implicazioni normative, fornendo una visione integrata e critica. La prospettiva adottata � accademica, ma orientata alla pratica, con un focus su responsabilit�, trasparenza e sostenibilit�. Il lettore trover� strumenti concettuali e riflessioni operative per comprendere come le scelte siano modellate da contesti, emozioni e tecnologie, e come sia possibile progettare interventi efficaci senza compromettere la libert� e la dignit� dell'individuo.

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