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Marketing des médias sociaux by Vettriselvan, R.

Marketing des médias sociaux

by R. Vettriselvan , S. Michael
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Book cover type: Paperback
  • ISBN13: 9786207429936
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 76
  • Original Price: GBP 43.0
  • Language: French
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): International / General

Le monde des affaires �volue � chaque instant. L'introduction de la technologie dans le monde des affaires a entra�n� des changements consid�rables dans la mani�re dont les entreprises et les soci�t�s m�nent leurs activit�s. L'introduction des canaux de m�dias sociaux en tant que moyen fiable de faire des affaires a entra�n� de nombreux changements.L'�tude a donc cherch� � examiner l'impact de la publicit� sur Facebook sur les consommateurs individuels au Malawi. L'�tude vise � d�terminer si la publicit� sur Facebook a un impact sur le comportement des consommateurs en termes d'attitude, de perception et d'exp�rience. L'�tude montre �galement que les consommateurs sont totalement satisfaits de l'exp�rience de la publicit� sur Facebook. L'�tude a �galement montr� qu'il est important pour les entreprises de fournir des formations de qualit� sur les m�dias sociaux � leurs employ�s sur la fa�on d'interagir et de s'engager avec les clients et sur la gestion des comptes de m�dias sociaux. L'entreprise doit �galement s'engager dans une campagne de sensibilisation pour s'assurer qu'un grand nombre de ses clients sont pleinement conscients de l'existence de la publicit� TNM sur Facebook.

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