Marketing Des Produits de Santé Au Bénin
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Dans un contexte international réputé pour le foisonnement des organisations de la société civile, la pratique du Marketing social reste très embryonnaire. En explorateur pionnier d'un nouveau monde, ce livre pose ouvertement la question de l'appropriation et de la pratique des principes et des méthodes du Marketing dans la prise en charge des problématiques sociales. L'auteur choisit l'Association Béninoise pour le Marketing Social (AMBS) affiliée à Population Services International, leader mondial dans le domaine, pour apprécier la pratique du Marketing social. En interrogeant l'utilisation de la démarche et des outils utilisés par l'ABMS à la lumière de l'approche conceptuelle et théorique du Marketing, il adresse comme une invitation aux organisations, soucieuses d'efficacité et de changement social, à reconsidérer le Marketing comme un facteur de progrès social autant qu'il est un élément d'amélioration des résultats de l'entreprise.Pour ce mercatitien, doué de plusieurs années d'expériences, le Marketing social est une solution pour relever les nombreux défis qui se posent au Bénin et à l'Afrique sur le plan social.
• Author(s): Clear | James • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books
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View full details• Author(s): Morgan Housel • Publisher: Pan Macmillan • Publisher Imprint: Pan Macmillan • BISAC: Finance - Wealth ManagementA third book from the International bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing...
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View full details• Author(s): Dan Brown • Publisher: Transworld Publishers Ltd • Publisher Imprint: Transworld Publishers Ltd • BISAC: Thrillers - EspionageDan Brown is the bestselling author of Digital Fortress, Deception Point, Angels and Demons, The Da Vinci C...
View full details• Author(s): Sudha Murty • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Action & Adventure - General
Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!
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View full details• Author(s): Dale Carnegie | Napoleon Hill • Publisher: Fingerprint • Publisher Imprint: Fingerprint • Subject: General Books
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View full details• Author(s): Viktor E. Frankl • Publisher: Random House • Publisher Imprint: Random Hou • Subject: Medical, Nursing and Health Sciences
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View full details• Author(s): Vir Das • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: Entertainment & Performing ArtsComedian and actor Vir Das is beloved (by some, tolerated by others, blocked by a few...
View full details• Author(s): Eric Carle • Publisher: Penguin Books, Limited (UK) • Publisher Imprint: Penguin Books, Limited (UK) • BISAC: Animals - Butterflies, Moths & CaterpillarsEric Carle's The Very Hungry Caterpillar is a perennial favourite with child...
View full details• Author(s): Prajakta Koli • Publisher: Harper Fiction India • Publisher Imprint: Harper Fiction India • BISAC: Romance - ContemporaryWinner of the Amazon India Popular Choice Debut Book 2025 Award. From one of India's most-loved creators comes s...
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