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Marketing Experience Management: The Consumer Experience Journey by James Seligman

Marketing Experience Management: The Consumer Experience Journey

by James Seligman
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Book cover type: Paperback
  • ISBN13: 9781445251189
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lulu.com
  • Publisher Imprint: Lulu.com
  • Publication Date:
  • Pages: 566
  • Original Price: GBP 24.31
  • Language: English
  • Edition: N/A
  • Item Weight: 667 grams
  • BISAC Subject(s): International / Marketing

In today's world of modern marketing, either be online or in a router shop, marketing communications need to be targeted towards every customer and every single touchpoint in the organisation trade opportunities to maximise revenues. Researchers identified that establishing a relationship with the customer through these custom experience management drives growth end increase profits. The outline of this book provides guidance and direction in the case steps of looking after customers in treating each case successfully through customer experience management execution in all forms of industry. Customer experience management has dynamic outcomes. Working teams can obtain insight, objectives, and strategies through this book, build a positive brand experience, gain interchange between the customer and the organisation, and drive growth through innovation, an upgrade, and value. Keywords: Experience, psychology, consumers, value, worth, insight, co-creation.

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