Name: Marketing Higher Education
Brand: T&F
SKU: 9780367749194_REG
Price: 3609.0 INR
Availability: InStock

Marketing Higher Education

by Koku , Paul Sergius

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More Information

ISBN13: 9780367749194
Binding: Paperback
Subject: Education & Psychology
Publisher: T&F
Publisher Imprint: Routledge
Publication Date: December 10, 2023
Pages: 192
Original Price: GBP 45.99
Language: English
Edition: N/A
Item Weight: 350 grams

About The Book

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service providers and how education is a service, both of which need to be defined and marketed together.

About The Author

Paul Sergius Koku, PhD, is a Fulbrighter and tenured full professor at the College of Business at Florida Atlantic University, USA.