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Marketing Hrd Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs

by Jerry W. Gilley
Save 11% Save 11%
Current price ₹4,062.00
Original price ₹4,553.00
Original price ₹4,553.00
Original price ₹4,553.00
(-11%)
₹4,062.00
Current price ₹4,062.00

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Book cover type: Hardcover
  • ISBN13: 9781555424022
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Pfeiffer
  • Publisher Imprint: Pfeiffer
  • Publication Date:
  • Pages: 242
  • Original Price: GBP 35.99
  • Language: English
  • Edition: N/A
  • Item Weight: 549 grams
  • BISAC Subject(s): Human Resources & Personnel Management

Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.

Discover how to:

* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line

This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley.

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