Marketing in the 21st Century: Concepts, Challenges and Imperatives

Name: Marketing in the 21st Century: Concepts, Challenges and Imperatives
Brand: Taylor & Francis
SKU: 9781138707696
Price: 3486.0 INR
Availability: InStock

by Henry Kyambalesa

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ISBN13: 9781138707696
Binding: Paperback
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Routledge
Publication Date: December 31, 2018
Pages: 336
Original Price: GBP 41.99
Language: English
Edition: N/A
Item Weight: 453 grams
BISAC Subject(s): General

About The Book

This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

About The Author

Henry Kyambalesa is an independent researcher and consultant in Business and Management based in Denver, USA. He has worked as a lecturer in Business Administration in the School of Business at the Copperbelt University in Zambia, where he also held adjunct positions as Assistant Dean and Careers Counsellor and Placement Officer. He has also worked at the Zambia Institute of Technology (now incorporated into the Copperbelt University) as a part-time lecturer in Economics, Statistics and Marketing, and at Mindolo Ecumenical Foundation in Zambia as a guest lecturer in Supervision, Production Management and Management Development. Besides, he has worked as a salaries accountant and as an Examining Officer in Zambia's Ministry of Finance and the Department of Customs and Excise, respectively.

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