Marketing internazionale e finanza

Name: Marketing internazionale e finanza
Brand: Edizioni Sapienza
SKU: 9786209878695
Price: 7340.0 INR
Availability: InStock

by Şahin Kesikminare

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ISBN13: 9786209878695
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: April 30, 2026
Pages: 92
Original Price: GBP 58.0
Language: Italian
Edition: N/A
Item Weight: 137 grams
BISAC Subject(s): Production & Operations Management

About The Book

Sebbene il marketing internazionale e la finanza interagiscano tra loro, non possiamo sottovalutare questo aspetto e concentrarci esclusivamente sugli aspetti di marketing o di finanza di un piano aziendale internazionale. Una tale svista pu� causare gravi perdite nella vita aziendale. Questo libro si propone di mettere in evidenza le relazioni interattive tra marketing internazionale e finanza internazionale e di collegarle attraverso un'interfaccia che guidi gli investitori prima delle loro decisioni di investimento. I parametri nazionali rilevanti che devono essere presi in considerazione prima di una decisione di investimento sono stati analizzati in dettaglio al fine di facilitare le decisioni degli investitori. Come esempio concreto per poter confrontare strategicamente due paesi e decidere in merito alla loro idoneit� per un investimento, troverete un'analisi approfondita dei punti di forza, dei punti deboli, delle opportunit� e delle minacce (SWOT) di due paesi campione. Questo libro funge anche da testo integrativo di marketing e finanza internazionale per gli studenti che studiano marketing e finanza internazionale.

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