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Marketing Library and Information Services II: A Global Outlook by Dinesh K. Gupta, Christie Koontz, Angels Massisimo

Marketing Library and Information Services II: A Global Outlook

by Dinesh K. Gupta , Christie Koontz , Angels Massisimo
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Book cover type: Hardcover
  • ISBN13: 9783110280869
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: K.G. Saur Verlag
  • Publisher Imprint: K.G. Saur Verlag
  • Publication Date:
  • Pages: 423
  • Original Price: EUR 119.95
  • Language: English
  • Edition: N/A
  • Item Weight: 767 grams
  • BISAC Subject(s): General

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India; Christie Koontz, Florida State University, Florida, USA and Angels Massisimo, University of Barcelone, Spain

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