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Marketing na Instagramie by Yakovina, Maria

Marketing na Instagramie

by Maria Yakovina
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Book cover type: Paperback
  • ISBN13: 9786205491997
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 76
  • Original Price: GBP 33.0
  • Language: Polish
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): General

Niniejsza książka poświęcona jest marketingowi w mediach spolecznościowych i strategiom komunikacji marketingowej na Instagramie. Praca rozpoczyna się od zbadania znaczenia tematu i roli sieci spolecznościowych, w szczególności Instagrama, w marketingu. Praca ta bada również poglądy na temat strategii komunikacji marketingowej w istniejącej literaturze i gromadzi przegląd wytycznych dotyczących skutecznej komunikacji marketingowej na Instagramie. Ponadto, niniejsza książka analizuje kilka przypadków wdrożenia Instagrama do strategii komunikacji marketingowej firm z branży modowej. Na podstawie analizy studium przypadku sformulowano listę zaleceń i wytycznych dotyczących udanych kampanii komunikacji marketingowej. Książka ta może byc interesująca dla firm poszukujących sposobów na poprawę komunikacji w mediach spolecznościowych, badaczy i studentów zajmujących się tematyką marketingu w mediach spolecznościowych i komunikacji marketingowej ze szczególnym uwzględnieniem Instagrama, a także wszystkich zainteresowanych tematem badań i chcących poszerzyc swoją wiedzę na temat komunikacji marketingowej na Instagramie.

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