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Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites by Deborah Pitel

Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites

by Deborah Pitel
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Book cover type: Paperback
  • ISBN13: 9781442263512
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Rowman & Littlefield Publishers
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Publication Date:
  • Pages: 184
  • Original Price: USD 50.0
  • Language: English
  • Edition: N/A
  • Item Weight: 295 grams
  • BISAC Subject(s): Museum Administration & Museology

Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the "trial and error" method.

Deborah Pitel has a Master's Degree in Public History from Northern Kentucky University and is the Marketing Director for Heritage Village Museum in Cincinnati, Ohio. During her years at Heritage Village Museum, Deborah has tried almost every marketing strategy available on the museums' limited budget.

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