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Marketing pharmaceutique et défis promotionnels by Gunjan, Manish

Marketing pharmaceutique et défis promotionnels

by Manish Gunjan , Jegathambigai Rameshwar Naidu , Nasaruddin Abdul Aziz
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Book cover type: Paperback
  • ISBN13: 9786206809234
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 31.23
  • Language: French
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Pharmacology

L'industrie pharmaceutique est la plus grande industrie mondiale en termes de chiffre d'affaires mondial. Elle repose sur la recherche et le d�veloppement, les comp�tences en gestion, etc. Le d�veloppement de nouveaux m�dicaments est un processus tr�s complexe et long, ce qui explique en partie la forte concurrence entre les entreprises pharmaceutiques, qui doivent maintenir leurs produits sur le march� pendant longtemps avant l'arriv�e d'un nouveau produit. Le lancement d'un produit contribue � augmenter le chiffre d'affaires et � �largir la client�le. En introduisant de nouveaux produits, une entreprise peut �galement cibler de nouveaux groupes de clients. Le lancement de nouveaux produits peut �galement influencer l'expansion de l'entreprise et les nouveaux investissements internes. Une recherche et une planification continues sont n�cessaires si une entreprise souhaite r�ussir le lancement d'un produit. L'innovation et la cr�ativit� jouent un r�le essentiel dans la promotion et la conversion des efforts en prescriptions. Cet ouvrage offre un aper�u de tous les param�tres � prendre en compte avant et apr�s le lancement d'un produit.

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