Marketing Plans in Action: A step-by-step guide for libraries archives and cultural organizations

Name: Marketing Plans in Action: A step-by-step guide for libraries archives and cultural organizations
Brand: Facet Publishing
SKU: 9781783304707
Price: 6874.0 INR
Availability: InStock

by Amanda L Goodman

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ISBN13: 9781783304707
Binding: Paperback
Subject: Library & Information Science
Publisher: Facet Publishing
Publisher Imprint: FacetPub.
Publication Date: January 1, 2020
Pages: 210
Original Price: USD 59.99
Language: English
Edition: N/A
Item Weight: 286 grams
BISAC Subject(s): Library & Information Science / General

About The Book

You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder--work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow. Goodman's invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips on such topics as

efficiently reviewing and tracking task requests from colleagues around your organization;
keeping people informed through project management tools and formal reporting;
developing and sustaining a network of media contacts in the community who will publicize your events;
crafting a consistent brand identity across the organization through language, logo, and colors;
creating and maintaining a public calendar for content;
designing mobile-friendly email messages and web pages;
segmenting email campaigns for maximum impact and engagement;
collecting user information while respecting privacy;
employing simple surveys for quick and useful feedback; and
handling complaints with grace.

With the help of Goodman's step-by-step advice, you'll be able to establish and maintain marketing communication strategies and workflows no matter your organization's size.

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