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Marketing Public Transit: A Strategic Approach by Christopher H. Lovelock

Marketing Public Transit: A Strategic Approach

by Christopher H. Lovelock
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Book cover type: Hardcover
  • ISBN13: 9780275924997
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Praeger
  • Publisher Imprint: Praeger
  • Publication Date:
  • Pages: 238
  • Original Price: GBP 75.0
  • Language: English
  • Edition: N/A
  • Item Weight: 907 grams
  • BISAC Subject(s): General and Public Affairs & Administration

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

CHRISTOPHER H. LOVELOCK is an Associate Professor at the Harvard Business School.

GORDON LEWIN is Principal in the firm of Gordon Lewin and Associates, a consulting firm specializing in marketing and planning for the transportation community.

GEORGE S. DAY is Professor of Marketing at the University of Toronto.

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