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Marketing, Redes Sociais E Consumo by F. Figueira, Rebeca

Marketing, Redes Sociais E Consumo

by Rebeca F. Figueira , Jannine P. Oliveira , Danilly H. L. Carvalho
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Book cover type: Paperback
  • ISBN13: 9786206761013
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Novas Edicoes Academicas
  • Publisher Imprint: Novas Edicoes Academicas
  • Publication Date:
  • Pages: 68
  • Original Price: GBP 37.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Production & Operations Management

O consumo por meio de plataformas on-line vem crescendo a cada ano no mundo inteiro. Realizar uma compra utilizando um smartphone, uma rede social e um meio de pagamento digital já é realidade para milhares de pessoas. Neste sentido, é importante que os empreendedores entendam quais as principais estratégias aplicadas às redes sociais são mais eficientes para auxiliar no aumento das vendas e na satisfação das necessidades dos consumidores. Pensando nisto, este livro destaca a teoria sobre Marketing Digital; hábitos de consumo on-line e as principais estratégias aplicadas na Rede Social Instagram.

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