Marketing Rewired
Why you need to think differently in the Age of AI-Driven Marketing
The rules of marketing have changed. Today's buyers behave more like researchers than recipients, AI is transforming how decisions are made, and trust is your most valuable currency.
In Marketing Rewired Why you need to think differently in the Age of AI-Driven Marketing, you'll find a radically practical playbook for the modern marketer. Combining strategic insight, behavioural psychology, commercial fluency, and the latest marketing technologies, this guide shows how to reframe your thinking, realign your teams, and rebuild marketing around long-term value.
Whether you're leading a global marketing function or scaling a startup team, this book will help you craft strategy with foresight, act with clarity, and thrive in a world where the only constant is change.
Bold, insightful, and full of real-world examples - this is not just a book; it's a call to lead the future of marketing.
Inside, you'll learn how to:
- Move beyond vanity metrics and short-term campaigns
- Understand the hidden forces driving buyer decisions
- Align sales, marketing, and success around shared revenue impact
- Use AI not as a replacement but as a force multiplier
- Build long-term brand trust while still accelerating growth
Oxford, Greg: - Greg Oxford is the author of Marketing Rewired: Think Differently in the Age of AI-Driven B2B Strategy, a book that explores how artificial intelligence, behavioural psychology, and innovative brand communications can transform the way organisations engage buyers.He never set out to write a book about B2B marketing. His journey began on the front lines of brand communications, working with organisations who often struggled to explain not just what they did, but why it mattered. He quickly realised that delivering brand communications was about far more than logos and campaigns, it was about giving businesses a voice that could earn trust, unite teams, and create real commercial impact.Over the next three decades, Greg's career evolved into a global one. He has helped technology firms expand into new markets. He guided manufacturers through digital transformation. And advised professional services organisations on uniting sales and marketing around common goals. In every role, the challenge remained the same: how do you connect complex businesses with the audiences they need to reach, in a way that is clear, consistent, and compelling?Greg is a B2B marketing strategist, author, and creative leader whose expertise spans account-based marketing, customer advocacy, and the infrastructure of modern B2B marketing. At the core of his philosophy is a simple belief: brand communications are the connective tissue of successful marketing. They hold together positioning, messaging, customer engagement, and data-driven execution. Whether through scalable content strategy, AI-powered insights, or international go-to-market programmes, his focus has always been on helping organisations not just keep pace with change but lead it.Today, Greg continues to advise organisations at the intersection of technology, marketing, and growth, while also mentoring the next generation of marketers. His reputation is built on clarity of thinking, evidence-based strategies, and a relentless focus on outcomes. For Greg, the real measure of success isn't simply reach or revenue, it's whether a brand communicates in a way that earns trust, delivers clarity, and creates value that endures.He lives in Ascot, Berkshire, England, with his wife and two children.
