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Marketing rurale dei prodotti di largo consumo by Chandra Sekhar, Savanam

Marketing rurale dei prodotti di largo consumo

by Savanam Chandra Sekhar
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Book cover type: Paperback
  • ISBN13: 9786207007080
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 344
  • Original Price: GBP 74.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 504 grams
  • BISAC Subject(s): Production & Operations Management

L'industria dei Fast Moving Consumer Goods è la quarta più grande dell'economia indiana. Molte multinazionali e operatori nazionali sono presenti in questo settore. La commercializzazione dei prodotti di largo consumo ha raggiunto livelli di saturazione nei mercati urbani. Ciò ha spinto molti commercianti a trovare nuove strade per i loro prodotti. Ora l'India rurale è una manna per loro. L'India rurale è un vasto mercato con opportunità illimitate che aspettano di essere sfruttate dalle aziende del settore FMCG. Per trarne vantaggio, l'industria indiana dei beni di largo consumo è impegnata a mettere in atto una strategia parallela di marketing rurale. Pertanto, il marketing rurale è diventato l'ultimo mantra di marketing della maggior parte dei produttori di beni di largo consumo. Ma raggiungere i mercati rurali non è un compito facile. I mercati rurali pongono problemi di distribuzione, comunicazione, infrastrutture e soprattutto di comprensione del consumatore rurale. Questo libro, pertanto, fornisce uno studio completo sulle sfumature del marketing rurale, sullo scenario dell'industria dei beni di largo consumo e sul comportamento dei consumatori rurali, che facilita gli imprenditori e i membri del canale nella progettazione di strategie di marketing innovative per affrontare i mercati rurali. I fattori demografici e psicografici dei consumatori rurali sono analizzati statisticamente e ne derivano conclusioni.

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