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Marketing, social network e consumi by Rebeca F. Figueira

Marketing, social network e consumi

by Rebeca F. Figueira , Jannine P. Oliveira , Danilly H. L. Carvalho
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Book cover type: Paperback
  • ISBN13: 9786207863549
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 72
  • Original Price: GBP 37.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Production & Operations Management

I consumi attraverso le piattaforme online crescono ogni anno in tutto il mondo. Effettuare un acquisto utilizzando uno smartphone, un social network e un metodo di pagamento digitale è ormai una realtà per migliaia di persone. In questo senso, è importante per gli imprenditori capire quali sono le principali strategie applicate ai social network più efficaci per contribuire ad aumentare le vendite e soddisfare le esigenze dei consumatori. In quest'ottica, questo libro mette in luce la teoria del Digital Marketing, le abitudini dei consumatori online e le principali strategie applicate al social network Instagram.

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