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Marketing, soziale Netzwerke und Konsum by Rebeca F. Figueira

Marketing, soziale Netzwerke und Konsum

by Rebeca F. Figueira , Jannine P. Oliveira , Danilly H. L. Carvalho
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Book cover type: Paperback
  • ISBN13: 9786207863563
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 76
  • Original Price: GBP 37.0
  • Language: German
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Production & Operations Management

Der Konsum über Online-Plattformen nimmt weltweit jedes Jahr zu. Der Kauf über ein Smartphone, ein soziales Netzwerk und eine digitale Zahlungsmethode ist heute für Tausende von Menschen Realität. In diesem Sinne ist es für Unternehmer wichtig zu verstehen, welche der wichtigsten Strategien, die in sozialen Netzwerken angewandt werden, am effektivsten dazu beitragen, den Umsatz zu steigern und die Bedürfnisse der Verbraucher zu erfüllen. Vor diesem Hintergrund beleuchtet dieses Buch die Theorie des digitalen Marketings, die Online-Verbrauchergewohnheiten und die wichtigsten Strategien, die auf das soziale Netzwerk Instagram angewendet werden.

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