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Marketing Strategies in Food Retailing Industry by Kalantari Shahijan Milad, Rezaei Sajad, Valaei Naser

Marketing Strategies in Food Retailing Industry

by Kalantari Shahijan Milad , Rezaei Sajad , Valaei Naser
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Book cover type: Paperback
  • ISBN13: 9783659778377
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 92
  • Original Price: USD 59.29
  • Language: English
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): Marketing / General

Typically, consumers have actual concerns about the status and origin of the food at the retail market. Even though food related products appear similar to other types of food, the way they are prepared, handled and processed from the origin right up to the retailer's shop needs effective retailing and marketing strategies. The aim of this study is to determine the factors that affect retailers' behavior in the food market, to examine the relationship between retailer's belief, attitude, intention and practice in managing critical points of food compliance for hygiene food. The outcomes of application of the theory of reason action on retailers' behavioral intention in formulating effective marketing strategies are discussed.

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