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Marketing Strategy And Management by Michael J. Baker

Marketing Strategy And Management

by Michael J. Baker
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₹3,766.00
₹3,766.00
₹3,766.00
₹3,766.00
₹3,766.00

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Book cover type: Paperback
  • ISBN13: 9780333748565
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Macmillan
  • Publisher Imprint: Palgr Mac
  • Publication Date:
  • Pages: 576
  • Original Price: GBP 31.99
  • Language: English
  • Edition: 3rd Edition
  • Item Weight: 1000 grams
  • BISAC Subject(s): N/A

A major revision of Michael Baker's "Marketing Strategy and Management", this third edition retains an in-depth and analytical approach, and pays particular attention to the implementation of strategy in practice, including the business to business, international and social and public sectors.

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