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Marketing the e-Business

by Charles Dennis , Lisa Harris
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Current price ₹4,830.00
Original price ₹7,430.00
Original price ₹7,430.00
Original price ₹7,430.00
(-35%)
₹4,830.00
Current price ₹4,830.00

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Book cover type: Paperback
  • ISBN13: 9780415256018
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 368
  • Original Price: GBP 58.99
  • Language: English
  • Edition: 1
  • Item Weight: 617 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

Lisa Harris is Lecturer in Marketing, and the founder of the e-Commerce Research Group at the School of Business & Management, Brunel University. She is also the organiser of the inter-departmental BSc in eCommerce. Charles Dennis is a Chartered Marketer and a lecturer in Marketing and Retail Management. He is an approved consultant for the Institute of Marketing.

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