Name: Marketing to Millennials For Dummies
Brand: Wiley
SKU: 9788126569175
Price: 405.0 INR
Availability: InStock

Marketing to Millennials For Dummies

by Corey Padveen

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ISBN13: 9788126569175
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: October 10, 2017
Pages: 364
Original Price: INR 539.0
Language: English
Edition: N/A
Item Weight: 500 grams
BISAC Subject(s): N/A

About The Book

Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention.

About The Author

Corey Padveen is a globally-recognized leader in the field of marketing economics and data. He is the principal theorist behind the concepts of Social Equity and ResponsiveBranding, and has presented his findings, research and insights to audiences on three continents. Corey is Google AdWords and Analytics Certified and a Partner at t2 Marketing International.

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