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Marketing To The Millennial Woman by

Marketing To The Millennial Woman

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Book cover type: Paperback
  • ISBN13: 9780692472392
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Ann a Fishman Generational Targeted Marketing
  • Publisher Imprint: Ann a Fishman Generational Targeted Marketing
  • Publication Date:
  • Pages: 70
  • Original Price: GBP 12.89
  • Language: English
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Consumer Behavior, Human Resources & Personnel Management, and Women in Business

Yes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image of the American woman, whether they're employees or customers. Millennial women are confident, strong, bursting with ideas, tech savvy, and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying power, their effect on the economy is unprecedented. So, how can corporate America connect with, understand, and communicate with these 40-million-strong powerhouses? This first-ever illuminating guide unlocks the secrets, values, attitudes, and lifestyles of the millennial woman and offers a clear strategy on how to manage, market, and bond with them. This book is your opportunity to get to know them.

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