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Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

by Brian Mathews
Save 17% Save 17%
Current price ₹5,515.00
Original price ₹6,618.00
Original price ₹6,618.00
Original price ₹6,618.00
(-17%)
₹5,515.00
Current price ₹5,515.00

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Book cover type: Paperback
  • ISBN13: 9780838909843
  • Binding: Paperback
  • Subject: N/A
  • Publisher: American Library Association
  • Publisher Imprint: American Library Association
  • Publication Date:
  • Pages: 192
  • Original Price: USD 48.0
  • Language: English
  • Edition: N/A
  • Item Weight: 273 grams
  • BISAC Subject(s): Library & Information Science / General

In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

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