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Marketing Your Library: Tips and Tools That Work

by Carol Smallwood , Vera Gubnitskaia , Kerol Harrod
Save 17% Save 17%
Current price ₹5,111.00
Original price ₹6,134.00
Original price ₹6,134.00
Original price ₹6,134.00
(-17%)
₹5,111.00
Current price ₹5,111.00

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Book cover type: Paperback
  • ISBN13: 9780786465439
  • Binding: Paperback
  • Subject: N/A
  • Publisher: McFarland & Company
  • Publisher Imprint: McFarland & Company
  • Publication Date:
  • Pages: 231
  • Original Price: GBP 39.99
  • Language: English
  • Edition: N/A
  • Item Weight: 409 grams
  • BISAC Subject(s): Library & Information Science / General

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

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