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Marketingkonzept zur Intensivierung des Weintourismus im Landkreis Miltenberg by Anonym

Marketingkonzept zur Intensivierung des Weintourismus im Landkreis Miltenberg

by Anonym
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Book cover type: Paperback
  • ISBN13: 9783640119516
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 82
  • Original Price: USD 69.9
  • Language: German
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Cultural & Ethnic Studies / General

Studienarbeit aus dem Jahr 2006 im Fachbereich Tourismus - Sonstiges, Note: 2,00, FernUniversit�t Hagen (KulturTourismus und Event Management), Sprache: Deutsch, Abstract: Politiker und Interessenvertreter sehen im Tourismus des Landkreises Miltenberg einen relevanten Wirtschaftszweig und wichtigen Impulsgeber f�r die regionale Entwicklung. Deshalb werden zur Zeit die Organisationsstrukturen und Konzepte �berpr�ft. Die Diskussion besch�ftigt sich dabei haupts�chlich mit der Frage, wie der Tourismus fit f�r die Zukunft gemacht werden kann. Es sollen zukunftsf�hige Konzepte erarbeitet werden. Der Landkreis Miltenberg ist geographisch Teil von Odenwald und Spessart und wird durchzogen vom Main, der die beiden Destinationen als nat�rliche Grenze trennt. Es wurde erkannt, dass teilweise Doppelstrukturen vorliegen, die die Effektivit�t der Tourismusarbeit beeintr�chtigen. So sind Planungen �ber die Umstrukturierung der einzelnen Destinationen zu Touristischen Arbeitsgemeinschaften (im Folgenden: TAG) innerhalb des dreistufigen Systems (Landesebene, regionale Ebene, TAG) im Gange, die in der Fachliteratur empfohlen werden. Parallel und unabh�ngig dazu sind Aktivit�ten zur F�rderung des Weintourismus zu verzeichnen. Die Erstellung eines Weintourismuskonzeptes, das die Mainregion im Hinblick auf Qualit�ts- und Marketingaspekte in klarer Abgrenzung zu Spessart und Odenwald definiert, wird f�r unbedingt notwendig erachtet. Das Profil der Weinbaugemeinden im Landkreises Miltenberg soll gesch�rft und das Produkt- und Dienstleistungsangebot im Umfeld des Weines verbessert werden. Auch wenn das Erfordernis der Intensivierung des Weintourismus erkannt ist, gibt es noch keine vorzeigbaren Ergebnisse, unter anderem auch weil die bestehende Organisationsstruktur in Frage gestellt ist. Als Zusammenf�hrung der beiden Prozesse wird �ber die Eingliederung des Angebotssegmentes Weintourismus in die noch zu bildende TAG "Maintal" diskutiert. Diese Arbeit besch�ftigt sich im ersten Teil

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