Marktforschung in Der Mittelständischen Industrie

Name: Marktforschung in Der Mittelständischen Industrie
Brand: Gabler Verlag
SKU: 9783663125860
Price: 3776.0 INR
Availability: InStock

by Günther Hillmann , Herbert Wilhelm

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ISBN13: 9783663125860
Binding: Paperback
Subject: N/A
Publisher: Gabler Verlag
Publisher Imprint: Gabler Verlag
Publication Date: January 1, 1967
Pages: 77
Original Price: EUR 51.39
Language: German
Edition: 1967
Item Weight: 123 grams
BISAC Subject(s): Economics / General

About The Book

DieseUntersuchung, die am InstitutfiirWirtschaftswissenschaften der Technischen Hochschule Braunschweig durchgefiihrt wurde, befaBt sich mit zwei Bereichen, die von der Absatzmarktforschung bisher vernachlassigt wurden: den Investitionsgiitern als Objekten und den Mittelbetrieben als 'I'ragern der Marktforschung. Hierin liegt der Grund fUr diese Arbeit. Aber auch deren Grenzen ergeben sich aus dem derzeitigen Stand: Kann doch die Marktforschung als ange- wandte Wissenschaft weniger aus dem reinen Denken schopfen, son- dern muB sich mehr auf die systematischeDurchdringung der Empirie beziehen. An empirischem Material tiber die so vielfaltigen prak- tischen Probleme, tiber spezifische Methoden und Untersuchungs- ergebnisse von Investitionsgiitermarktforschungen, insbesondere aus dem Bereich der Mittelbetriebe, besteht aber ein z, Z. uniiberwind- licher Mangel. Deshalb werden am Ende dieser Arbeit auch einige praktische Beispiele kurz dargestellt. Dem Praktiker aus Mittelbetrieben wird mit der Arbeit ein Uber- blickiiber die Problemeund Mogliehkeiten der Absatzmarktforschung fiir Investitionsgiiter nach dem heutigen Stand gegeben. Auf wissen- schaftstheoretischeErorterungenwird bewuBtverzichtet. DieBehand- lung derFragenwirdimmerdann abgebrochen, wenn sie in herkomm- liche Probleme aus der Konsumgiitermarktforschung einmiindet; hier bestehtkein Mangel an einschlagigen Lehrbiichern, die - z.B. bei den Erhebungsmethoden und Auswahlverfahren - die notigen Kenntnisse auch in einer fiir den Praktiker brauchbarenFormvermitteln. So will diese Arbeit, indem sie sich ganz den Besonderheiten des Unter- suchungsthemas widmet, die allgemeinen Marktforschungslehren nur erganzen. Dem mit der Marktforschung bisher wenig vertrauten Praktiker sei deshalb die Lektiire eines solchen allgemeinen Markt- forschungswerkes zur Vervollstandigung der in dieser Arbeit getrof- fenen Stoffauswahl empfohlen. Der Unterzeichnete dankt dem Sachbearbeiter dieser Untersuchung, Herrn Dipl.-Ing. Giinther Hillmann.

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