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Marktorientierte Unternehmensführung von Google Inc. Cooperation by Tassy, Deniz Stefanie

Marktorientierte Unternehmensführung von Google Inc. Cooperation

by Deniz Stefanie Tassy
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Book cover type: Paperback
  • ISBN13: 9783346086983
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 20
  • Original Price: GBP 11.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 41 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Macromedia Fachhochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Das Thema "Marktorientierte Unternehmensführung" ist für alle Unternehmen von höchstem Interesse. Doch was genau ist Marktorientierte Unternehmensführung und wodurch zeichnet sie sich aus? Aktuell gibt es einige Vorreiter in diesem Bereich, unter anderem Apple und Google Inc. Cooperation. Heute hat Google einen Firmenwert von über 141,7 Milliarden Dollar und steht somit auf Platzt 2 der "Best Global Brands 2017 Rankings". Diese Arbeit beschäftigt sich mit der Thematik, weshalb Google einen solchen Erfolg aufweisen kann. Die Ziele dieser Arbeit setzten sich aus drei Teilen zusammen. Zum einen wird erforscht, welche Art von Firmenkultur im Unternehmen "Google Inc. Cooperation" etabliert ist. Des Weiteren wird der Frage nach der Strategie, der Innovation und der Personalbeschaffung nachgegangen. Grundlegendes Ziel der Arbeit ist es, aufzuweisen durch welche Mittel "Google Inc. Cooperation" es schafft, ein marktorientiertes Unternehmen zu sein.

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