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Marktübersicht und Leistungskomponenten von Online-Shops by Wachholz, Stefan

Marktübersicht und Leistungskomponenten von Online-Shops

by Stefan Wachholz
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Book cover type: Paperback
  • ISBN13: 9783656338215
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Languages / General

Studienarbeit aus dem Jahr 2012 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,7, AKAD-Fachhochschule Pinneberg (ehem. Rendsburg), Sprache: Deutsch, Abstract: Der Aufschwung des Internets und des damit verbundenen Electronic Commerce (eCommerce) lässt das Shoppen in sogenannten Online-Shops (OS) immer beliebter werden. Die Nutzung des Internets stieg von 12% im Jahr 1999 auf 62% im Jahr 2007. Bereits im Jahr 2007 betrug der Online-Shoppinganteil (inkl. Buch / CD-Bestellungen und Onlineauktionen) ca. 40% des Gesamthandels. Die einfache und kostengünstige Möglichkeit eigenständig Shopsysteme zu betreiben, hat eine Vielzahl von Online-Shop-Systemen hervorgerufen. Diese Systeme unterscheiden sich bezüglich der Funktionalität, Inhalt und Grafik. Viele Shop-Betreiber haben erkannt, dass ihr Erfolg ma geblich von der Aktualität ihrer Applikationen und der marktorientierten Arbeitsprozesse abhängt. Dieses Assignment soll dazu dienen eine Marktübersicht und einen Überblick über die Leistungskomponenten von angebotenen Shop-Systemen zu geben. Des Weiteren soll eine kritische Betrachtung stattfinden die auch Defizite von OS darstellt.

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