Name: Mass Appeal: Communicating Policy Ideas in Multiple Media
Brand: Oxford UP
SKU: 9780190062187
Price: 2988.0 INR
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Mass Appeal: Communicating Policy Ideas in Multiple Media

by Justin Gest

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ISBN13: 9780190062187
Binding: Paperback
Subject: Politics and Current Affairs
Publisher: Oxford UP
Publisher Imprint: Oxford UP
Publication Date: January 1, 2020
Pages: 192
Original Price: USD 28.99
Language: English
Edition: N/A
Item Weight: 250 grams
BISAC Subject(s): International Relations / Diplomacy, Public Policy / General, and Communication Studies

About The Book

Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.

About The Author

Justin Gest, Associate Professor of Policy and Government, George Mason University's Schar School of Policy and Government.

Justin Gest is Associate Professor of Policy and Government at George Mason University's Schar School of Policy and Government. He is the author of IApart: Alienated and Engaged Muslims in the West (2010); The New Minority: White Working Class Politics in an Age of Immigration and Inequality (2016); The White Working Class: What Everyone Needs to Know (2018); and co-author of Crossroads: Comparative Immigration Regimes in a World of Demographic Change (2018). In 2014 and 2020, he received Harvard University's Joseph R. Levenson Memorial Teaching Prize and George Mason University's Teaching Excellence Award, respectively each university's highest award for faculty teaching.

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