Mass Communication And Journalism For Ugc-Net/Slet: Objective Type Questions

Name: Mass Communication And Journalism For Ugc-Net/Slet: Objective Type Questions
Brand: Atlantic Publishers & Distributors (P) Ltd
SKU: 9788126916481
Price: 188.0 INR
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ISBN13: 9788126916481
Binding: Paperback
Subject: Communication, Mass Media and Journalism
Publisher: Atlantic Publishers & Distributors (P) Ltd
Publisher Imprint: Atlantic
Publication Date: July 25, 2013
Pages: 184
Original Price: INR 250.0
Language: English
Edition: N/A
Item Weight: 110 grams
BISAC Subject(s): Communication Studies

About The Book

The book has been designed for students appearing for UGC-NET/SLET in Mass Communication and Journalism. The book is very comprehensive and covers almost all possible objective type questions on the subject. Many of the questions set in UGC-NET/SLET and various other competitive examinations in the previous years have been used for preparing this book. In spite of our best efforts to cover all possible questions, the paper may contain some questions which are not covered in this book and can be answered only if the candidate has a thorough knowledge of the topics covered in the syllabus. For a thorough and elaborate knowledge of the subject, candidates are advised to read the following books published by Atlantic Publishers and Distributors (P) Ltd. on the subject: (i) How to Become a Good Journalist, Raza Elahi; (ii) Trends in Networking and Communication, Ed. Girish Kumar Srivastava and Charul Bhatnagar; (iii) Handbook of Communication Models, Perspectives, Strategies, Uma Narula; (iv) Dynamics of Mass Communication: Theory and Practice, Uma Narula; (v) The Art and Science of Cinema, Anwar Huda; (vi) Advertising on the Internet: Let Your Fingers Do the Talking, Godfrey Harris; and (vii) Communication Models, Uma Narula.

About The Author

Atlantic Research Division is engaged in preparing quality textbooks on various subjects for postgraduate and undergraduate students pursuing various courses, as well as for those appearing in UGC-NET/SLET and other competitive examinations like IAS, IFS, IRS, IPS, etc. The Directors of the Atlantic Research Division are: • K.R. Gupta, M.A. Ph.D., has been teaching postgraduate classes and guiding research for about two decades in the University of Jammu and Kurukshetra University. He has written over twenty books and contributed several papers in journals being published in India and abroad. • D.S. Paul, M.A. English, has the experience of teaching undergraduate and postgraduate students at colleges and institutes. He has written and edited several books and contributed articles in journals of repute. He has set model question papers for various competitive examinations. • Rajesh Kumar Shah, M.A. (Hons.) General Studies, Ph.D., has been a Jawaharlal Nehru Research Scholar and Visiting Fellow at Centre for Strategic and International Studies, Jakarta, Indonesia. He has more than twelve years experience in research, writing, teaching, editing and guiding students. He has earlier served as Editor of one of India’s leading competition magazines.

Table of Contents

Preface
1. Communication and Mass Communication
2. Media and the Society
3. Journalism and Media
4. History of Print and Broadcast Media
5. Communication and Theories of Social Change
6. Research Methods and Process
7. International Communication
8. Radio, TV and Video
9. Marketing and Promotion
10. Writing Techniques and Production Methods

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