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Mass Communications Research Methods: A Step-by-Step Approach

by H.J. Hsia
Save 35% Save 35%
Current price ₹19,690.00
Original price ₹30,292.00
Original price ₹30,292.00
Original price ₹30,292.00
(-35%)
₹19,690.00
Current price ₹19,690.00

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Book cover type: Hardcover
  • ISBN13: 9781138954045
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 646
  • Original Price: GBP 235.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1076 grams
  • BISAC Subject(s): Media Studies

Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

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