From the Inside Flap
MASTER DATA MANAGEMENT IN PRACTICE Achieving True Customer MDM
A customer places a call to Sears for an appliance repair. The phone system instantly recognizes the number. Once the caller is verified, the system automatically pulls up a complete set of records, including full history and service contracts that are available to the customer service representative answering the call. This is an example of good Customer Master Data Management (MDM) and an effective, profitable use of a company's data. Yet many organizations are still struggling to correct long-standing systemic business problems related to their data and its associated processes. Master Data Management in Practice shows you how to leverage the streamlining power of MDM to improve your organization's data, internal processes, productivity, and profits.
Focusing on the much-needed "how" and "where" aspects of MDM planning and implementation, Master Data Management in Practice supports the business practice of Customer MDM from a program manager and data steward perspective. The book presents challenges, questions, advice, instruction, and solutions to help you gain a comprehensive sense of insight and technique that you can immediately apply to your own internal scenarios.
Authors Dalton Cervo and Mark Allen draw on their own extensive business and IT experiences to provide a logical order toward planning, implementation, and ongoing management of Customer MDM practices. Rich with enlightening tables, graphs, and charts, Master Data Management in Practice covers:
- Planning your Customer MDM initiative: the aspects of defining the underlying scope, approach, architecture, and objectives necessary for planning a Customer MDM initiative
- Implementation fundamentals: the practical insight, guidance, questions, options, and examples related to the implementation of the four foundational Customer MDM practices
- Achieving a steady state: how successful aintenance and monitoring practices lead to many self-governing and self-maintaining closed loop practices
- The characteristics and concepts associated with a mature MDM model: transitioning your data management participants to become well-engaged MDM practitioners while communicating the success and benefits that have emerged from implementing solid MDM practices
- Advanced practices: future concepts and implications associated with Customer MDM
Managing data is key to your company's success. Discover how to support and connect transaction data from multiple business assets with the hands-on deployment strategies found in Master Data Management in Practice.
DALTON CERVO is Senior Solutions Consultant at DataFlux Corporation, assisting customers with master data management, data governance, and data quality implementations. Prior to joining DataFlux, Dalton was a senior program manager at both Sun Microsystems and Oracle, leading the data quality efforts as a member of the data governance team responsible for defining policies and procedures governing the oversight of master customer data. He is an expert panelist and a featured blogger for Data Quality PRO and a contributing author in The Next Wave of Technologies: Opportunities in Chaos (Wiley).
MARK ALLEN is a Senior Consultant and Enterprise Data Governance Lead at WellPoint, Inc. Prior to joining WellPoint, Mark was a senior program manager in customer operations groups at both Sun Microsystems and Oracle. Mark has led Sun's Customer Data Governance Board and has been a member of customer advisory boards for DataFlux, Oracle, and Dun & Bradstreet, where he was a presenter and panel member for various data governance and master data management events and forums.
Please visit their website at www.mdm-in-practice.com.
