Mastering Content Generation: How to Write Quickly and Build a Rich Marketing Content Library

Name: Mastering Content Generation: How to Write Quickly and Build a Rich Marketing Content Library
Brand: Createspace Independent Publishing Platform
SKU: 9781534696167
Price: 886.0 INR
Availability: InStock

by Paula Heikell

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ISBN13: 9781534696167
Binding: Paperback
Subject: N/A
Publisher: Createspace Independent Publishing Platform
Publisher Imprint: Createspace Independent Publishing Platform
Publication Date: August 13, 2016
Pages: 146
Original Price: USD 9.99
Language: English
Edition: N/A
Item Weight: 159 grams
BISAC Subject(s): Business Writing

About The Book

The sales process has changed dramatically over the past ten years, mostly thanks to buyers' reliance on the Internet as the "go to" source to learn about products or services they're looking for.

Today's buyers go online to find answers before making a purchase decision and routinely progress through 60 percent of the sales process before ever contacting a sales rep.

To win, companies need to build an online library of useful marketing content that can be easily found on the Internet. However, content marketing means more than simply creating a company blog filled with thinly veiled sales pitches - it creates an ongoing conversation with your customers, a conversation you guide with helpful advice and timely, relevant information.

If you're responsible for writing or managing content generation, this book is for you.

Mastering Content Generation introduces you to the skills you need to consistently produce fresh content in an efficient manner. Veteran content writer Paula Heikell guides you through the demanding but vital process of writing for today's online buyers.

You'll discover:

How to identify and write for your audience.
The importance of creating buyer personas.
How to identify keywords, topics and sources.
How to write quality blogs, newsletters, case studies, web pages, white papers, and press releases.
The elements of writing for search engine optimization (SEO) as well as for readers.
Ways to recycle and reuse existing content.

You'll learn to streamline the process and avoid common mistakes that limit your content's effectiveness. Most importantly, you'll discover how to thrive in the demanding but vital world of content marketing.

About The Author

Paula Heikell is an established professional writer who has been at the forefront of content-based marketing for the last decade. She is the author of Best Practices of the Best Dealmakers, with Merrill Corporation and the M&A Advisor, and she co-authored Learn to Be Lean: A Yoga-Based Approach to Healthy Weight Loss with Shannon Leavitt, MS, RD.

Heikell holds a BS in Technical Communications from the University of Minnesota and provides marketing content for multiple companies. When she's not writing, she's hiking and biking her way through the mountains of New Mexico.

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