Mastering Corporate Communication: A Modern Guidebook for Future-Fit Strategies, Tools and Skills

Name: Mastering Corporate Communication: A Modern Guidebook for Future-Fit Strategies, Tools and Skills
Brand: Springer
SKU: 9783031502347
Price: 4404.0 INR
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by Anne Katrine Lund , Mette Refshauge

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ISBN13: 9783031502347
Binding: Paperback
Subject: N/A
Publisher: Springer
Publisher Imprint: Springer
Publication Date: January 1, 2024
Pages: 247
Original Price: EUR 59.94
Language: English
Edition: N/A
Item Weight: 357 grams
BISAC Subject(s): Business Communication / General

About The Book

1. Introduction.- 2. Strategic organisational communication in a new era.- 3. Credibility and trust as a field of work.- 4. Corporate citizenship in a changing world.- 5. Communication must create contact.- 6. The data-driven communicator.- 7. Internal stakeholders in focus.- 8. Facilitating change.- 9. When the crisis is triggered.- 10. Skills of the future.

About The Author

Anne Katrine Lund, Ph.D., is an author and prize-winning consultant. She has been the leading developer of advisor professionalism in Denmark within corporate communication for many years. Anne Katrine takes pride in helping organisations, managers and advisors position themselves credibly in interaction with all stakeholders.
Mette Refshauge is head of Communications & Sustainability at A.P. Moller Maersk, bringing over 20 years of experience in corporate communications and reputation management. Prior to her current role, Mette held executive positions at TDC A/S, Scandinavian Airlines and Danfoss. She holds a degree in philosophy from Aarhus University (Denmark) and has additional academic background in media science, journalism and customer-focused management.

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