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McLuhan and Baudrillard: Masters of Implosion by Gary Genosko

McLuhan and Baudrillard: Masters of Implosion

by Gary Genosko
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Book cover type: Paperback
  • ISBN13: 9780415190626
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 160
  • Original Price: GBP 42.99
  • Language: English
  • Edition: N/A
  • Item Weight: 291 grams
  • BISAC Subject(s): History & Surveys / Modern

Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.

Gary Genosko is Senior Research Fellow of the McLuhan Program in Culture and Technology at the University of Toronto.

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