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Measurement of Sensory and Cultural Influences on Haptic Quality Perception of Vehicle Interiors

by Alexander Walter Van Laack
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Current price ₹4,567.00
Original price ₹5,243.00
Original price ₹5,243.00
Original price ₹5,243.00
(-13%)
₹4,567.00
Current price ₹4,567.00

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Book cover type: Paperback
  • ISBN13: 9783936624250
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Van Laack Gmbh
  • Publisher Imprint: Van Laack Gmbh
  • Publication Date:
  • Pages: 280
  • Original Price: USD 53.5
  • Language: English
  • Edition: N/A
  • Item Weight: 336 grams
  • BISAC Subject(s): Reference

The success of today's products is no longer only determined by their technical superiority, but especially by subjective factors, such as the perceived quality. For several years now, this trend has been also present in the automotive industry. Currently, the perceived quality is one of the most important purchasing criteria, which is strongly influenced by visual and haptic perception, as well as culture. In order to improve the customers' percep¬tion of car interiors and to support the communication between the automotive manufac¬turers and their suppliers, it is crucial to implement measurement methodologies, which can quantify the customer perceived quality through measurement values.

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