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Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems

by Peter Neijens , Theo Araujo , Judith Möller
Save 35% Save 35%
Current price ₹10,575.00
Original price ₹16,268.00
Original price ₹16,268.00
Original price ₹16,268.00
(-35%)
₹10,575.00
Current price ₹10,575.00

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Book cover type: Hardcover
  • ISBN13: 9789463723176
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 164
  • Original Price: GBP 124.99
  • Language: English
  • Edition: 1
  • Item Weight: 418 grams
  • BISAC Subject(s): Media Studies

This book is the first that gives a complete overview of a topic crucial for media and communication studies, including theoretical foundations, practical applications in the field, and a toolbox with all measures and their characteristics.

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