This well-organised and lucid text on Research Methodology is intended to fulfill the felt-need for an introductory, accessible and student friendly book. Written with the aim of making the teaching and learning of research methods and methodology simple, the book provides theoretical information in an operational manner about the various methods, techniques and procedures followed in research.
This book based on the practical experiences of the authors as researchers, practitioners and teachers intends to cater to the needs of students of MBA, BBA, Humanities and Social Sciences. The book will also be of immense use to the researchers, practicing managers and public health organisations.
KEY FEATURES :
Contains case studies and sample questionnaires.
Covers brief knowledge of statistics and its applications required in research.
Objective type questions, review questions, sample question papers and previous years’ examination papers have been included for brushing up of the knowledge.
Gives working knowledge of various useful computer software used in the research analysis such as SPSS, Excel etc.
Report writing is explained in the systematic manner explaining the process, layout, types, mechanics involved, various principles and precautions to be taken while writing a good report to make the research worth.
MUKUL GUPTA is Principal at GL Bajaj Institute of Management. He holds Doctorate in the field of Consumer Behaviour and has over
25 years of experience in teaching and corporate of repute with domain knowledge and expertise in initiating business expansion, handling Academics, admissions, strategic planning, Training & Placements, managing overall operations & administration of Institutes specializing in the field of Management education. He is an active researcher having hands-on experience in Consumer Behaviour and Advertising. Dr. Gupta has organized and conducted FDPs, MDPs, EDPs and has presented and published more than 40 research papers and book chapters combined in various international conferences and journals of repute and has contributed 15 patents and copyrights. He is an active member of ISTD, IIER, UPUEA, MTC Global, CGER, etc. He is the author of a book entitled Research Methodology, published by PHI Learning. He has to his credit 07 national and international awards and accolades for outstanding contributions to education & society.
|
DEEPA GUPTAis Professor and Dean at GL Bajaj Institute of Management. She is a highly accomplished academician and certified trainer with a passion for institution building, brand development, and organizational growth. With over 24 years of experience in the field of management studies, she holds doctorate in Corporate Social Responsibility and has served as an adjunct faculty member at Michigan Tech University, United States. Dr. Deepa Gupta holds a number of key positions and memberships in various professional organizations, including ISTD Noida Chapter (Vice Chairperson), MMIFF (Exe. Director-CSR), India Vision Foundation (Executive Head-IA), Jwala Foundation (Executive Director), Neo Fusion Foundation (Executive Director), Richmond Fellowship Society (Governing Council Member), CEGR (Co-Chair Person Women Edu. Dept.), and so on.
She has received 24 National and International awards for her outstanding contributions to education, society, and women's welfare. She is also the author of a textbook entitled Research Methodology, published by PHI Learning and has contributed 15 patents, copyrights and 45 articles and papers to refereed journals and international conferences, as well as chapters to various edited books.
