Media Audiences: Effects, Users, Institutions, and Power

Name: Media Audiences: Effects, Users, Institutions, and Power
Brand: SAGE Publications Inc
SKU: 9781506397405
Price: 11452.0 INR
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ISBN13: 9781506397405
Binding: Paperback
Subject: N/A
Publisher: SAGE Publications Inc
Publisher Imprint: SAGE Publications Inc
Publication Date: August 12, 2019
Pages: 368
Original Price: USD 169.0
Language: English
Edition: Second Edition
Item Weight: 612 grams
BISAC Subject(s): Communication Studies

About The Book

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. John L. Sullivan′s second edition of Media Audiences: Effects, Users, Institutions, and Power explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

About The Author

John L. Sullivan is Associate Professor of Media & Communication at Muhlenberg College in Allentown, PA. He earned his B.A. in German and Media Studies from Pomona College and his M.A. and Ph.D. in Communication from the Annenberg School for Communication at the University of Pennsylvania. Dr. Sullivan's research explores the links between media industries and systems of social and economic power. More specifically, he focuses on audience constructions within media organizations, the implementation of U.S. media policies, and the political economy of cultural production. Recently, Dr. Sullivan has begun a longer-term project to study the political economy of free, open source software (F/OSS) movements.

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