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Media Business Models: Breaking the Traditional Value Chain by Klaus Zilles, Joan Cuenca

Media Business Models: Breaking the Traditional Value Chain

by Klaus Zilles , Joan Cuenca
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Book cover type: Hardcover
  • ISBN13: 9781433131790
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Peter Lang Inc., International Academic Publi
  • Publisher Imprint: Peter Lang Inc., International Academic Publi
  • Publication Date:
  • Pages: 269
  • Original Price: GBP 116.1
  • Language: English
  • Edition: New ed
  • Item Weight: 499 grams
  • BISAC Subject(s): Business Aspects

This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.

Klaus Zilles (PhD, University of Heidelberg) is Associate Professor in the Blanquerna School of Communication Studies and International Relations at Ramon Llull University in Barcelona, Spain. His published books include Rolando Hinojosa: A Reader's Guide (2001), En la frontera: I migliori racconti della narrativa chicana (2008), and Life Without Media (2013), co-edited with Joan Cuenca and Eva Comas.
Joan Cuenca (PhD, Ramon Llull University) is Asociate Professor in the Blanquerna School of Communication Studies and International Relations at Ramon Llull University in Barcelona, Spain. He is a founding member of the research group ESTISMA (Strategy and Issues Management in Public Relations and Corporate Communication). He is the author of Auditorías de Relaciones Públicas (2012) and a co-editor of Life Without Media (2013).

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