Name: Media Culture And Society: An Introduction
Brand: Sage Publications
SKU: 9781529796537
Price: 4239.0 INR
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Media Culture And Society: An Introduction

by Hodkinson , Paul

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ISBN13: 9781529796537
Binding: Paperback
Subject: N/A
Publisher: Sage Publications
Publisher Imprint: Sage Publications
Publication Date: September 15, 2024
Pages: 384
Original Price: GBP 39.99
Language: English
Edition: N/A
Item Weight: 640 grams
BISAC Subject(s): Media Studies

About The Book

In this fully updated edition of his bestselling textbook, Paul Hodkinson shows us how the media industries shape every aspect of our lives in society. Turning to media for entertainment, communication, information and opportunities to forge identities for ourselves, we live in what he calls a ′media society′. But how might we understand the content-consumption which is so ingrained within our lives? This book, complete with current and compelling case studies throughout, will equip you to navigate the fast-moving field of media and communication studies. Providing an overview for students studying introductory media modules as well as depth for those further into their media degree, this has been a key title in the field since 2010 and remains a crucial introduction for undergraduate students. Topics updated for the new edition include: • Datafication and data capitalism • Surveillance • Algorithmic power • Platforms and platform capitalism • Digital advertising • Social media fame/celebrity

About The Author

Hodkinson, Paul: - "Paul Hodkinson is a sociologist whose work is focused upon youth cultures, online communications and on the relationships between media and cultural identities. He has conducted extensive research on goth subculture and is author of Goth. Identity, Style and Subculture (2002, Oxford: Berg). He is also co-editor of Youth Cultures: Scenes, Subcultures and Tribes (2007, London: Routledge).

He is currently researching young people′s use of online communications - notably through social networking sites. He is based in the Department of Sociology at the University of Surrey. He joined the department of sociology in August 2003. He was previously Senior Lecturer in Media Studies at University College Northampton and prior to that, he studied at the University of Birmingham at undergraduate and postgraduate level."

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