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Media Influence on Opinion Change and Democracy: How Private, Public and Social Media Organizations Shape Public Opinion

by Manuel Goyanes
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Current price ₹10,174.00
Original price ₹15,651.00
Original price ₹15,651.00
Original price ₹15,651.00
(-35%)
₹10,174.00
Current price ₹10,174.00

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Book cover type: Hardcover
  • ISBN13: 9783031702303
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 230
  • Original Price: EUR 139.99
  • Language: English
  • Edition: 2024
  • Item Weight: 454 grams
  • BISAC Subject(s): General, Media Studies, and Industries / Media & Communications

This book reviews and advances the theoretical and empirical knowledge at the intersection of opinion change and democracy. Specifically, the volume addresses how opinion change and political persuasion unfold in three main domains of media effects: private media (i.e., news organizations), public service media (state-own media services), and social media platforms. Divided in these three different sections, the volume serves as a venue to discuss and further advance the most recent theoretical assumptions and empirical findings that underpin our current understanding on how media influence public opinion and shape liberal democracies. The book also explores how media literacy and critical thinking can mitigate the effects of misinformation and propaganda, emphasizing the importance of educating the public to discern credible information from deceptive content. Furthermore, it discusses the ethical implications of media practices and the responsibilities of media producers in maintaining the integrity of democratic discourse. By highlighting these aspects, the book provides a comprehensive understanding of the complex interplay between media, public opinion, and democracy, offering valuable insights for scholars, policymakers, and anyone interested in the role of media in shaping public opinion.

Manuel Goyanes serves as Associate Professor of Research Methods at Universidad Carlos III de Madrid. His interdisciplinary work revolves around theoretically designing, and empirically testing, cutting-edge quantitative and qualitative methodological procedures to scientifically address challenging aspects of social science inquiry.

Azahara Cañedo (PhD) serves as Associate Professor at the Faculty of Communication at University of Castilla-La Mancha, where she is a researcher of the research group Comunicación Pública: Poder, Derecho y Mensaje (Public Communication: Power, Law and Message).

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