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Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition

by Dennis F. Herrick
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₹5,220.00
Original price ₹5,220.00
Original price ₹5,220.00
₹5,220.00
Current price ₹5,220.00

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Book cover type: Paperback
  • ISBN13: 9780826351630
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Unm Press
  • Publisher Imprint: Unm Press
  • Publication Date:
  • Pages: 416
  • Original Price: USD 49.95
  • Language: English
  • Edition: 2 Revised edition
  • Item Weight: 613 grams
  • BISAC Subject(s): Journalism

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

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